Modernizing the Mariner Brand

Cultivating a brand that matches our ambition

Modernizing the Mariner Brand

Cultivating a brand that matches our ambition

Modernizing the Mariner Brand

Cultivating a brand that matches our ambition

Modernizing the Mariner Brand

Cultivating a brand that matches our ambition

Modernizing the Mariner Brand

Cultivating a brand that matches our ambition

As a leading financial services firm, we must build a category-leading brand that is flexible enough for future growth.

Throughout the next year, we’ll be making strategic updates to the look, language and structure of the Mariner brand. This site will serve as your ongoing resource for everything you need to know about the roll-out of the brand evolution, including:

  • FAQs
  • What We Stand For
  • Ongoing Blog Updates
  • Videos
  • Roll-out Timing
  • Resource Library

Continue to check back for additional resources designed to support you in upholding our client-first mindset throughout this exciting process.

Thank you for all you do for our company and our clients. We look forward to evolving this brand together.

Introducing the evolved Mariner brand

Since 2006, Mariner has stood for Acceleration. Ambition. And speed as a force.

We make decisions. We scale. We repeat.

Our category-leading growth has made us a Barron’s Top 5 RIA firm for eight years in a row. But as the financial category grows more and more complex, the industry has met that complexity with more of the same. We’ll never play the same, slow game. So we are modernizing the Mariner brand to raise the bar for the industry. With an iconic public profile that will attract 5,000 of the industry’s top advisors. A magnetic culture that can be exported to every client and prospect. And a single, powerful name. We are Mariner. Period. For clarity, strength, and category leadership. To keep from boxing us in on what we conquer next. To keep us on a path of ambitious growth.

We are one firm, one name, one brand.

Barron’s Top RIA FirmsBarron’s awarded 2023 #4, 2022-2020 #5, 2019 #4, and 2018 #3 rankings to Mariner Wealth Advisors (MWA) based on data compiled for MWA and the 2017 #2 and 2016 #1 rankings to Mariner Holdings (MH) based upon data compiled for MH registered investment adviser subsidiaries. Rankings for 2016 – 2023 were published in September of each award year and were based on June 30th data, including annual figures for the previous three years. No fee was paid for participation in the rankings; however, MWA has paid a fee to use the ranking. The rankings are based on firm surveys, and filings with the regulatory databases were used to cross-check the data provided. The rankings are based on assets managed by the firms, technology spending, staff diversity, succession planning, and other metrics. The formula Barron’s uses to rank firms is proprietary. The number of firms included in the rankings was: 20 (2016), 30 (2017), 40 (2018), 50 (2019), and 100 (2020 – 2023). The ranking does not indicate future performance, and there is no guarantee of future success. For additional information, visit www.barrons.com.